Snoop Dogg lives large and enjoys every moment. He’s been a rap icon for decades, but his world goes way beyond music. When he’s not in the studio or on stage, he spends his time with family, running businesses, and diving into his favorite hobbies.
From luxury homes and classic cars to sports and cooking, Snoop has built a lifestyle that’s all about passion and fun. He’s also a major player in the cannabis industry and has his own unique sense of fashion. Here’s a closer look at how he spends his free time and what makes his life stand out.
| Music Career | Released 21 studio albums, sold over 40 million albums worldwide, and earned 20 Grammy nominations. |
| Business Ventures | Owns Death Row Records, co-founded Casa Verde Capital, and invested in companies like Klarna, Reddit, and Robinhood. Launched Gin & Juice and Still G.I.N. alcohol brands with Dr. Dre. |
| Real Estate | Owns a mansion in Diamond Bar, California, since 1998. Purchased a property in Douglasville, Georgia, in 2021 (listed for sale in 2024). Also owns The Compound, a massive recording complex in Inglewood. |
| Net Worth | $160 million. |
| Television and Media | Hosted the NFL Honors in 2025, co-hosted a cooking show with Martha Stewart, appeared in major commercials, and worked as a coach on “The Voice.” |
| Sports Involvement | Founded the Snoop Youth Football League, which has produced over 40 NFL players. Showed interest in investing in Scottish football club Celtic. |
| Cannabis Industry | Runs multiple cannabis-related businesses, including SWED.com and a dispensary in Los Angeles. |
| Philanthropy | Supports youth sports programs and community initiatives, ensuring opportunities for kids of all backgrounds. |
Sports Involvement
Snoop Dogg isn’t just a fan—he’s part of the game. In 2005, he started the Snoop Youth Football League (SYFL) to give kids a shot at organized sports. It’s trained future NFL stars like C.J. Stroud and Jack Jones.
In 2024, he teamed up with Nike and the Los Angeles Chargers to launch a flag football league with ex-NFL player T.J. Houshmandzadeh, bringing the game to more kids across L.A.
Snoop has also looked at pro sports ownership. In 2023, he joined a bid to buy the Ottawa Senators and later expressed interest in investing in Celtic FC.
His love for football landed him the hosting gig at the 2025 NFL Honors, proving his influence in the sports world.
Snoop has promoted casino brands and gambling platforms in the past, but he’s not deeply involved in the industry. Unlike some celebrities, he hasn’t made sports betting a major part of his brand. His focus stays on the game, the culture, and giving young athletes opportunities.
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Business Ventures and Investments
In 2022, Snoop bought Death Row Records, the legendary label that launched his career. He’s since turned it into a digital powerhouse, bringing classic albums to streaming and expanding its influence.
Cannabis Industry Leader
Snoop has been a major name in cannabis for years. He launched Leafs by Snoop, one of the first celebrity cannabis brands, and co-founded Casa Verde Capital, a venture firm investing in the cannabis industry. He also runs SWED, a cannabis-focused digital platform.
Tech and Startup Investments
Snoop has invested in major companies like Reddit, Klarna, and Robinhood, proving he knows where the money is. His venture firm has backed several startups, especially in fintech and cannabis-related businesses.
Alcohol and Food Brands
Snoop teamed up with Dr. Dre in 2024 to launch Gin & Juice, a premium gin brand. He’s also worked with 19 Crimes on a wine collection and even wrote his own cookbook.
Real Estate and Luxury Living
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His main residence is a mansion in Diamond Bar, California, which he bought in 1998. It’s where he’s lived for most of his career, customizing it with a home studio and plenty of space for family and friends.
In 2021, he purchased a property in Douglasville, Georgia, though it was listed for sale in 2024. He also owns The Compound, a massive recording and creative space in Inglewood, designed for both music and business projects.
Culinary Passion and Cooking Projects
His 2018 cookbook, From Crook to Cook, became a bestseller, featuring everything from soul food to high-end dishes.
His love for food led to a TV partnership with Martha Stewart, where they hosted a hit cooking show that blended humor, culture, and great recipes.
He’s also been involved in food brands, launching Snoop Cereal with Master P and collaborating on snacks and drinks.
Television, Media, and Pop Culture Influence
Beyond music, he’s built a massive media presence. He’s starred in movies, voiced animated characters, and appeared in countless commercials.
The Snoopadelic Films production company keeps him involved in TV and film projects.
He’s also a major sports and entertainment personality, hosting WrestleMania, the Puppy Bowl, and the 2025 NFL Honors.
Family Life and Personal Relationships
Despite his larger-than-life persona, family keeps him grounded. He’s been married to Shante Broadus since 1997, and they have three kids together.
His son Cordell Broadus was a top football recruit before shifting to business and film, while his daughter Cori Broadus is making her mark in music. Family and close friends remain a big part of his everyday life.
FAQs
Final Words
Snoop Dogg has built a lifestyle that blends music, business, sports, and culture like no one else. From launching major brands to giving back to the community, he’s always evolving while staying true to himself. Whether it’s running a youth football league, expanding his cannabis empire, or just kicking back with family, he does it all with his signature style. One thing’s for sure—Snoop Dogg isn’t slowing down anytime soon.
